I help institutions build authentic, lasting connections.
Strategy, content, and campaigns that move real numbers — grounded in native-language fieldwork, not translated assumptions.
Sobre mí — A little about me
Mi nombre es Pamela. I grew up in NYC, and I’ve spent my career code-switching as a discipline, not just an instinct — moving fluidly between languages, cultures, and institutions: raised in Queens, with time in Europe, Chicago’s Pilsen neighborhood, Mexico City, and Oaxaca, before landing in Milwaukee.
That’s the niche: I help institutions build content and campaigns that actually land with bicultural audiences, because I’ve spent my life inside those communities, not observing them from the outside.
Case studies — Casos de estudio
Taller Jacobo y María Angeles
Strategy Retainer
Freelance · Oaxaca, MX
Original bilingual fieldwork that turned a design brief into a discoverability strategy.
House of RAD
Full Campaign Partner
In-house, Director-level · Milwaukee, WI
An integrated digital ecosystem across web, social, and email — nesting four connected campaigns underneath it.