Hi, I am pam! I help institutions build authentic, lasting connections.
Strategy, content, and campaigns that move real numbers — grounded in native-language fieldwork, not translated assumptions.
Sobre mí — A little about me
I grew up in Queens, NY, and I’ve spent my career code-switching as a discipline, not just an instinct — moving fluidly between languages, cultures, and institutions, from NYC to Chicago’s Pilsen neighborhood, Mexico City, and Oaxaca to Milwaukee.
That’s the niche: I help institutions build content and campaigns that actually land with bicultural audiences, because I’ve spent my life inside those communities, not observing them from the outside.
Casos de estudio — Case studies
Taller Jacobo y María Angeles
Strategy Retainer
Freelance · Oaxaca, MX
Bilingual discoverability strategy and fieldwork; references Huellas Tilcajete.
La Gozadera Social MKE
Strategy + Content
Founder · Milwaukee, WI
Paid media, email, and social dance event campaign metrics (ROAS/attribution).
House of RAD
Full Campaign Partner
In-house, Director-level · Milwaukee, WI
An integrated digital ecosystem across web, social, and email — nesting four connected campaigns underneath it.