I help institutions build authentic, lasting connections.
Strategy, content, and campaigns that move real numbers, grounded in native-language fieldwork.
Sobre mí – A little about me
Mi nombre es Pamela. I grew up in Queens, NYC, and I’ve spent my life moving fluidly between languages, cultures, and institutions. I’ve lived in Milwaukee, with time in Europe, Chicago’s Pilsen neighborhood, Mexico City, and Oaxaca, finally landing in Milwaukee.
That’s the niche: This allows me to help institutions build content and campaigns that actually land with bicultural audiences, because I’ve spent my life being part of those communities, not observing them from the outside.
Case studies – Casos de estudio
Taller Jacobo y María Angeles
Strategy Retainer
Freelance · Oaxaca, MX
Original bilingual fieldwork that turned a design brief into a discoverability strategy.
La Gozadera Social MKE
Strategy + Content
Co-Founder · Milwaukee, WI
A performance floor set, then cleared. Sold 41% more tickets and 25.7x ROAS on 11% less ad spend, with real UTM attribution built in from the ground up.
House of RAD
Full Campaign Partner
In-house, Director-level · Milwaukee, WI
An integrated digital ecosystem across web, social, and email — nesting four connected campaigns underneath it.