I help institutions build authentic, lasting connections.
Strategy, content, and campaigns that move real numbers, grounded in native-language fieldwork.
A little about me – Sobre mí
Mi nombre es Pamela. I grew up in Queens, NYC, with time since in Chicago’s Pilsen neighborhood, Mexico City, Oaxaca, and Europe, before landing in Milwaukee. That’s shaped how I help institutions connect with bicultural audiences: not from the outside looking in, but from having lived inside those communities myself.
I help institutions build content and campaigns that actually land with bicultural audiences, because I’ve spent my life inside those communities, not observing them from the outside.
Case studies – Casos de estudio
Taller Jacobo y María Angeles
Strategy Retainer
Freelance · Oaxaca, MX
Original bilingual fieldwork that turned a design brief into a discoverability strategy.
La Gozadera Social MKE
Strategy + Content
Co-founder · Milwaukee, WI
A performance floor set, then cleared. Sold 41% more tickets and 25.7x ROAS on 11% less ad spend, with real UTM attribution built in from the ground up.
House of RAD
Full Campaign Partner
In-house, Director-level · Milwaukee, WI
An integrated digital ecosystem across web, social, and email. Nesting four connected campaigns underneath it.