Art Directed Projects
From thought to creation, these are projects that began as mere concepts in the boundless realm of imagination and evolved into tangible entities through strategic partnerships and relentless determination. As an independent creator, I’ve embarked on journeys where blank canvases transformed into vibrant realities, thanks to the synergy of passionate individuals and forward-thinking organizations.
43 Voices Exhibition AYOTZINAPA
As a design professional with a passion for social justice, I am excited to showcase my work on a personal project I took on in collaboration with Arts @ Large Milwaukee. This project gave voice to social justice issues worldwide and locally, honoring the disappearance of the 43 students of Ayotzinapa, Guerrero.
My involvement in this project was comprehensive, from conceptualization to curation, installation, and branding. I designed the identity and media marketing strategies, creating a cohesive and impactful visual presence for the gallery.
Itotia Mexica Xi LLC.
Dance Company
As a creative director and founder of Itotia, an Aztec dance company, I successfully branded and launched the group in Chicago. Over the course of a year, we performed on various stages throughout the city and engaged with the local community through weekly dance classes.
As the sole manager of the company, I was responsible for paying the dancers and ensuring that all aspects of the organization ran smoothly. Additionally, I designed and executed a comprehensive social media strategy, which helped to increase visibility and reach new audiences.
Jacobo y María ángeles
AT THE Museum of Painters of Oaxaca
My design portfolio showcases my work with Jacobo and Maria Angeles, an internationally acclaimed artisanal workshop specializing in the craftsmanship of wood-carved mythical alebrijes. Through my collaboration with them, I had the opportunity to design two bilingual catalogs for their exhibitions at MUPO, the Museo de los Pintores Oxaqueños.
As requested by my client, my design not only functioned seamlessly for mobile viewing, but it also served as a reference for attendees after leaving the museum. Aligning with the family-owned business’s values, the catalog was both cost-effective and ecological.
In addition, I also had the opportunity to produce an exhibition catalog for their contemporary art exhibit, Fuego Desembocado.
My role in this project extended beyond the design of the catalog as I was cutting artist labels and mounting vinyl for the gallery walls leading up to the opening hour. The experience allowed me to demonstrate my versatility and willingness to go above and beyond in a collaborative environment.
The success of this exhibition proved that folk art can thrive in fine art spaces and be appreciated on the same platform, defying traditional European academic traditions.
Colgate NYC Pride Tent
In my role on this project, I was tasked with delivering production-ready files for Colgate’s NYC Pride Fest materials. Working within the brand guidelines and on a tight deadline, I was able to design materials that were both visually impactful and on-brand.
I was thrilled to be a part of this project and to contribute to the celebration and commemoration of Pride. It was a meaningful experience to collaborate with and support diversity in this way.
The concept for the materials was centered around creating an interactive experience for visitors. By placing table tops with free Colgate merchandise around the space, we invited passersby to add their own messages to colored post-its and stick them on a heart-shaped rainbow. This not only created a visually striking element but also encouraged visitors to actively engage with the space and become a part of the celebration.
“With her extensive knowledge of community grassroots communications, she was key to helping us develop marketing materials for NYC’s Pridefest 2022. She organically translated her colorful energy into the design work she provided with a speedy turnaround and dove seamlessly into the work process. Because of her adaptability, I look forward to working with her on future opportunities.”
Salvador Vega, Design Director of HAP Marketing Agency
My time as a Senior Designer at Kohl’s provided me with invaluable experience in the corporate design world. I expertly applied the brand guidelines and campaigns to numerous mobile and web banner ads, utilizing my skills in Photoshop and Illustrator. I am eager to bring my expertise and creativity to new design projects.
